Choosing a company logo is a difficult task. Trends come and go, and designers must come up with timeless designs that can be fitted to cars spanning multiple generations, while also portraying the correct brand identity.
However, sometimes outside factors encourage change. In recent years, flat design has become the most prominent design trend, because complicated logos with shadows, gradients and detailed features don’t look good on screens.
In the digital age, though, that simply won’t do. And with the car industry experiencing a massive shift towards electric vehicles, switching your logo is a great way of not only modernising your brand, but also making a statement about your new brand identity.
This week Kia became the latest car manufacturer to modernise its logo. Below, we look at what’s changed, and the other companies that have done the same.
Kia has been on an upward trend