Hyundai Declares It’s No Longer Working with Apple on a Car

  • CNBC reports that Apple and Hyundai-Kia are close to finalizing a deal to build an autonomous Apple car.
  • The vehicle would be completely designed by Apple and built at Kia’s factory in West Point, Georgia.
  • The self-driving autonomous vehicle would be built without a driver’s seat and could potentially go into production in 2024.

    UPDATE 2/8/21, 1:00 p.m. ET: Hyundai Motor announced this morning that it is no longer in talks with Apple to build the technology company’s planned autonomous electric vehicle. After a month of talks between the two companies, it seems that the deal created a stir within Hyundai’s executive ranks over concerns about the automaker becoming a builder of Apple products like Foxconn. “We are receiving requests for cooperation in joint development of autonomous electric vehicles from various companies, but they are at early stage and nothing has been decided,” the automaker said. “We are not

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    Apple Is Trying to Find a Manufacturer For Its Self-Driving Car

    Apple is already reportedly in talks with Hyundai.

    Apple x Hyundai

    South Korean automaker Hyundai Motors is in early stage talks with tech titan Apple to develop an electric car, CNBC reports. Shares of the manufacturer surged by 19 percent following the news.

    Hyundai isn’t the only carmaker in talks with Apple. “We understand that Apple is in discussion with a variety of global automakers, including Hyundai Motor,” a Hyundai Motor rep told CNBC. “As the discussion is at its early stage, nothing has been decided.”

    Project Titan

    According to a report by Korea Economic Daily, Apple is looking to release the car in 2027 and is including both battery development and vehicle production in its proposal.

    The news comes after rumors swirled around Apple’s Project Titan, its efforts to develop its own autonomous electric car. Project Titan was first established just over five years ago

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    Apple Car Won’t Be Ready for At Least Half a Decade

    Rumors about Apple’s work on an autonomous car have picked up in recent weeks, but the project is still in the early stages and it will be years before an Apple Car launches, according to a new report from Bloomberg.

    Apple car wheel icon feature triad

    Sources with knowledge of Apple’s product plans told Bloomberg that it will take Apple “at least half a decade” to launch an autonomous electric vehicle.

    Apple has a small team of hardware engineers that are working on drive systems, vehicle interiors, and external car designs with the goal of eventually shipping a vehicle to customers.

    Apple’s car plans have shifted multiple times over the years and just a couple of years ago, rumors indicated Apple had decided to forego development of a full car and was instead focusing on an autonomous driving system that could perhaps be provided to other car manufacturers.

    As development has continued, Apple is once

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    Apple is reportedly nearing a deal to build its autonomous electric car with Hyundai

    Tim Cook wearing a suit and tie: Apple is nearing a manufacturing deal with Hyundai Motor Group, CNBC reported. Karl Mondon/Digital First Media/The Mercury News via Getty Images

    © Karl Mondon/Digital First Media/The Mercury News via Getty Images
    Apple is nearing a manufacturing deal with Hyundai Motor Group, CNBC reported. Karl Mondon/Digital First Media/The Mercury News via Getty Images

    • Apple and Hyundai are nearing a deal to build an electric car together, CNBC reported Wednesday. 
    • The Apple-branded car would be built at Kia’s plant in Georgia, the outlet reported. 
    • Sources told CNBC that the deal wasn’t done and Apple may partner with another automaker.
    • Visit the Business section of Insider for more stories.

    Apple is nearing a deal with Hyundai Motor Group to build a self-driving electric vehicle of its own, CNBC’s Phil LeBeau and Meghan Reeder reported Wednesday, citing multiple sources familiar with the project.


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    If finalized, the EV would be Apple-branded and built at Kia’s assembly plant in West Point, Georgia, CNBC reported. 

    Sources told the outlet the deal wasn’t done yet

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    Apple poaches key Porsche executive as Apple Car rumors pick up steam

    Apple Car Porsche

    © Provided by BGR
    Apple Car Porsche

    • Apple recently hired a top Porsche executive to help work on its EV project.
    • Apple has been in talks with Hyundai Motor to help it manufacture an Apple-branded electric vehicle.
    • A top Apple analyst believes an Apple EV could launch as soon as 2025 in a best-case scenario.

    Apple recently poached a top engineering executive named Manfred Harrer from Porsche, according to a report from Business Insider Deutschland. Apple’s recent hire adds even more credence to rumors regarding Apple’s ambitions in the automotive space. During his stint at Porsche, Harrer was a widely respected engineer with a specialty in chassis design.

    “The American headhunting is amazing,” a former VW manager tells BI. “Mr. Harrer was a hidden gem. He’s a very low-key guy who doesn’t go looking for praise. He’s the measure of all things in his field.”

    Today’s Top Deal

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    Apple nearing deal with Hyundai-Kia for branded car: report

    Apple and Hyundai-Kia are nearing a deal for Hyundai-Kia to manufacture Apple cars at an assembly plant in Georgia, CNBC reported Wednesday.

    a glass display case: apple inc tim cook automated self-driving car tesla waymo cruise safety roads 2026 launch project titan

    © iStock
    apple inc tim cook automated self-driving car tesla waymo cruise safety roads 2026 launch project titan

    The “Apple Car” would be a completely autonomous electric car and would be manufactured in West Point, Ga., at a Kia plant if the deal closed, according to CNBC.

    People familiar with the matter told CNBC that Apple has been working on this car for a while and hopes to have its roll out in 2024. However, Hyundai-Kia still might not be the car company Apple pairs with.

    Apple could go with another company since the deal has not been finalized or work with Hyundai-Kia along with another company.

    Although the look of an “Apple Car” has not been released, a source provided a description of the car.

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