Bowl

Our Favorite Super Bowl Car Ads of All Time

3 weeks ago Larisa W. Gibson

For decades the Super Bowl has come down to three things: the actual game, the halftime show, and the ads. Companies spend millions every year to produce and air a spot (or series of spots) hoping to make a big enough impression on viewers to make their ad enter into the zeitgeist (like Apple’s iconic 1984 commercial) and maybe sell some of their wares.

It’s no surprise that automakers are keen to get in on this cash-burning attempt to lure us into parting with our hard-earned dollars. Sure, there are the typical ads showing cars driving down a winding back road while a famous actor spouts off about freedom and horsepower, but there are also some amazing pieces of advertising that have come out of the car world over the years. So while you’re waiting for the kickoff, take a rubber-melting trip with us down memory lane and check out

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Watch Springsteen’s Jeep Super Bowl Ad, His First Commercial Ever

3 weeks ago Larisa W. Gibson
  • In a first for Bruce Springsteen, the legendary musician appears in a commercial.
  • He is shown alongside his own personal 1980 Jeep CJ-5 in a two-minute spot for Jeep parent company Stellantis, carrying a message of unity.
  • The Super Bowl ad will be broadcast only once, and it features an original score by Springsteen.

    This content is imported from YouTube. You may be able to find the same content in another format, or you may be able to find more information, at their web site.

    In the mid-1980s, then Chrysler chairman Lee Iacocca approached Bruce Springsteen and offered him a large pile of money in exchange for the use of “Born in the U.S.A.” in a Chrysler ad. Iacocca kept his money and Springsteen kept his song.

    More than 30 years later, in 2018, Olivier François, then chief marketing officer of Fiat Chrysler, told Ad Age that he

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    Cadillac Lyriq and GMC Hummer EV Show Off in GM’s Super Bowl Ads

    3 weeks ago Larisa W. Gibson

    This content is imported from YouTube. You may be able to find the same content in another format, or you may be able to find more information, at their web site.

    • General Motors’ Super Bowl ad featured two of its upcoming electric vehicles: the Cadillac Lyriq and the GMC Hummer EV.
    • The Cadillac Lyriq is set to arrive in late 2022, while the GMC Hummer EV will arrive in the fall as a fully loaded Edition 1 model—cheaper models, including an SUV, will follow.
    • The 2023 Lyriq is expected to start at around $60,000, and the 2022 Hummer EV Edition 1 starts at $112,595.

      General Motors has promised that it’ll have 30 electric vehicles in its lineup—Buick, Cadillac, Chevrolet, GMC—by 2025. Both of the EVs—the Cadillac Lyriq concept and the GMC Hummer EV—featured in its Super Bowl advertisements, one starring Will Ferrell, Kenan Thompson, and Awkwafina, and another with Winona

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      Vroom Super Bowl Ad Piles On Drama to Get You to Buy a Car Online

      3 weeks ago Larisa W. Gibson

      This content is imported from YouTube. You may be able to find the same content in another format, or you may be able to find more information, at their web site.

      • In this pandemic year, the Super Bowl will have fewer in-person fans, and some ads will be coming from newcomers, like this one from online car shopping site Vroom.
      • Vroom’s spot makes visiting a car dealership look like actual torture, with kidnapping thrown in for emphasis.
      • Instead of going to your local dealer, you can instead pay Vroom $600 to deliver your new used car to you, or $1000 if you want it dropped off in a covered trailer.

        Pretty much everything on TV looks a bit different nowadays, what with talking heads participating in video commentaries from their attic offices and musicians playing “live” in little video boxes all stitched together. This weekend’s Super Bowl between the Tampa

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