Now that General Motors is getting closer to launching an onslaught of electric vehicles, one of its Super Bowl ads is prepping the American public to buy them. This year, GM trades in inflated torque numbers for Will Ferrell, using the Step Brothers actor in a 90-second ad to challenge Americans to step up and dethrone Norway from its position as the leader in EV adoption.
Driving a Cadillac Lyriq, Ferrell recruits Saturday Night Live actor Kenan Thompson and comedian Awkwafina to go on what becomes an ill-executed journey to Norway. During the trip, viewers also get a look at the GMC Hummer EV (pictured above) and learn about GM’s battery platform. “GM’s Ultium battery is made for all types of vehicles, so soon everyone can drive an EV,” Ferrell says, a talking point that GM has been busy promoting.
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