- Toyota’s SmartPath is meant to let shoppers buy online and have their vehicle delivered from their local dealership without ever needing to go there in person. Or, they can start shopping online, then go in and haggle.
- Only around 50 Toyota dealers use SmartPath today, but that number will double this spring.
- Lexus is involved in this, too, with a similar program called Monogram. Only a few dealers use Monogram, but Lexus will “aggressively accelerate availability through 2021.”
Toyota customers like smart things. Lexus drivers prefer to have their things monogrammed. That’s one way to look at an upgraded online car-shopping service the two brands are offering to U.S. Lexus and Toyota shoppers. The online tool is functionally similar no matter if you’re looking for a new IS or a fresh Prius, but Lexus calls its service Monogram while Toyota’s is called SmartPath.
The idea behind the year-and-a-half-old