Bugatti Moves to Porsche Control; Venture with Rimac in the Works

  • During Volkswagen’s Power Day event this week, CEO Herbert Diess confirmed that Bugatti will become a subsidiary of Porsche within the VW Group.
  • Meanwhile, Porsche and hyper-EV specialist Rimac are in talks for a joint venture that would lead to a future Bugatti they would build together.
  • It would make sense to use the platform that underpins the Rimac C_Two, but that kind of detail will come later.

    The move toward widespread electrification is set to transform the very top of the car market as well as its lower reaches. Last year we told you about discussions between Volkswagen Group and Rimac over the future of Bugatti, with VW reportedly offering to cede ownership of its grandest brand in exchange for increased equity in the Croatian hyper-EV maker.

    Yet that didn’t happen, and last month Porsche—ultimately owned by Volkswagen—spent more than $83 million increasing its existing 15.5 percent stake in

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    2021 Porsche Taycan Turbo Helps “Mr. E” Turn More Humane in Alternative Ad

    Because the 2021 Super Bowl promises to be an incredible global show, we already know major companies – automakers being chief among them – are investing millions in a bid to catch everyone’s attention. But here’s an alternative advertisement that features a car but isn’t sponsored in any way by the manufacturer and has a story but doesn’t air during the commercial brakes of Super Bowl LV.

    That’s an alternative ad in more than one way, as it also promotes sustainable mobility, green energy, and even acts as a contemporary remake of a cult classic. It was created by Los Angeles-based production company Valkyr and was specifically targeted against the high-budget Super Bowl ads from big conglomerates.

    With that said, don’t think this was a cheap endeavor. On the contrary, “Mr. E” is more cinematic than a lot of commercials running on networks through contracts worth millions of

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    Apple poaches key Porsche executive as Apple Car rumors pick up steam

    Apple Car Porsche

    © Provided by BGR
    Apple Car Porsche

    • Apple recently hired a top Porsche executive to help work on its EV project.
    • Apple has been in talks with Hyundai Motor to help it manufacture an Apple-branded electric vehicle.
    • A top Apple analyst believes an Apple EV could launch as soon as 2025 in a best-case scenario.

    Apple recently poached a top engineering executive named Manfred Harrer from Porsche, according to a report from Business Insider Deutschland. Apple’s recent hire adds even more credence to rumors regarding Apple’s ambitions in the automotive space. During his stint at Porsche, Harrer was a widely respected engineer with a specialty in chassis design.

    “The American headhunting is amazing,” a former VW manager tells BI. “Mr. Harrer was a hidden gem. He’s a very low-key guy who doesn’t go looking for praise. He’s the measure of all things in his field.”

    Today’s Top Deal

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    2021 Porsche 911 Turbo Is on Par with the Previous-Gen Turbo S

    • Porsche is introducing the 992-generation 911 Turbo, joining the more powerful Turbo S in the 911 family.
    • The Turbo makes 572 horsepower and 553 lb-ft of torque compared to the Turbo S’s 640 hp and 580 lb-ft.
    • Pricing starts at $172,150 for the Turbo coupe and $184,950 for the cabriolet. They’ll arrive in the U.S. early next year.

      Sure, the new Turbo S spins up 640 horsepower and does zero to 60 mph in a Porsche-claimed 2.6 seconds, but you’ll have to dig deep into your pockets for its $204,850 starting price. Below that are the 911 Carrera S, 4S, and Targa 4S, which all make nearly 200 less horsepower, but they don’t reach higher than $150,000 (without options, that is). The new 992-generation 911 Turbo will now bridge that gap, though, as it produces 572 horsepower and starts at $172,150.

      The standard Turbo model is very similar to the

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