New Year, New Me: These Manufacturers Have New Logos for 2021 | News

Manufacturer images; illustration by Paul Dolan

According to a lot of the sponsored content popping up on my social media lately, a new year is a time for renewal and a commitment to change or new things. I’ve never loved those sorts of resolutions, but several automakers are taking the theme of “new year, new me” literally, unveiling new logos meant to signify, well, something. A few even got started early, revealing their new branding before 2020 turned into 2021.

Related: The 2021 Outlook for Car Shoppers

Not only do I dislike resolutions, I also know very little about graphic design. So to help analyze these new logos — which may or may not appear on vehicle badging — I enlisted the help of’s Lead Designer Paul Dolan and Senior Designer Ken Nesbit. 

Let’s check out some logos.

Corporate Logos


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Tata Altroz sales cross 50,000 milestone in a year

a car parked in a parking lot: Tata Altroz sales cross 50,000 milestone in a year

© Ajit Dalvi
Tata Altroz sales cross 50,000 milestone in a year

At the launch of the Tata Altroz iTurbo, the carmaker announced that it has sold over 50,000 units of its premium hatchback. The Altroz has now been on sale for exactly one year – Tata had introduced the rival to the Hyundai i20, Maruti Suzuki Baleno, Toyota Glanza and Volkswagen Polo on January 22, 2020.

  • Altroz sales cross 50,000 mark in 1 year
  • Altroz petrol accounts for over 90 percent of total sales

Tata Altroz sales

As per our sister publication, Autocar Professional’s analysis, total sales of the Altroz from January 2020 through to end-December 2020 were 47,076 units, comprising 44,427 petrol and 2,649 diesel. This translates into average monthly sales of nearly 4,000 units, and in turn means the 50,000-unit sales milestone has been crossed within a year of launch.

At the event where the

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Tata Motors Sells Over 50,000 Units of The Altroz In Just A Year

Tata Motors launched the Altroz iTurbo in India a few days ago and at the time, the carmaker announced that they have sold over 50,000 units of the Altroz since its launch. The Altroz iTurbo debuted just when the premium hatchback completed its first anniversary in the Indian market on Januray 22, 2021. The Tata Altroz is one of the better overall packages in this segment with its very stylish design, feature-rich interiors and fantastic ride and handling balance. The new turbo-petrol engine finally adds the much needed oomph under the hood of the Altroz.

Tata Altroz Iturbo Front 3 Quarters Action 2
Tata Motors have announced that they have sold over 50,000 units of the Altroz since its launch.

According to a report by Autocar Professional, Tata Motors sold 47,076 units of the Altroz from January 2020 through to end-December 2020. Out of these, petrol versions of the Altroz hugely outnumbered the diesel versions. Tata sold 44,427

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Nissan Ariya EV Revealed in Production Form, Arrives in the U.S. Next Year

  • The 2022 Nissan Ariya is a new electric crossover model similar in size to the Rogue.
  • It promises up to 300 miles of range and a starting price of $40,000.
  • Nissan says it will go on sale in the U.S. in late 2021.

    Last year, Nissan showed the Ariya concept and said it would bring this new electric crossover model to production soon. Now the company is fulfilling that promise by showing the production 2022 Ariya, which looks remarkably similar to the concept car both inside and out. The Ariya also claims up to 300 miles of driving range on a single charge, and Nissan says it will start at around $40,000 when it goes on sale in the U.S. late next year.

    Both one-motor and two-motor configurations will be available. The single-motor version offers 215 horsepower, 221 lb-ft of torque, and front-wheel drive, while the dual-motor version makes a

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